Dylan Daly | Performance Marketer and Local SEO Strategist

Featured Builds and Case Studies

4 Interactive Builds

01/Email Marketing

2023 — Present

Customer Email Campaigns

Zoho CRM and 48.5% Open Rate

Created and sent seasonal email promotions through Zoho CRM to bring back past clients for repeat cleanings. Personalized the messages and offered seasonal discount codes, reaching a 48.5% open rate and filling up the work schedule.

Personalized names and service details for past customers
Seasonal discount codes for house washes and concrete cleanings
Strong 97.9% delivery rate and steady repeat bookings

Dynamic Personalization Tags ($[UD:FIRST_NAME||])Multi-Tier Promotional Codes (HOUSE15, DRIVE15, FALL20)Seasonal Customer Reactivation (48.5% Open & 97.9% Delivery)

1/2

Fall Exterior Specials promotional email template with dynamic personalization tags and multi-tier promo codes

Zoho CRM Campaign Template$[UD:FIRST_NAME||] • Multi-Tier Promos

48.5%

Email Open Rate

97.9%

Inbox Deliverability

2.2x

Benchmark Multiplier

02/Web Development

2023 — 2024

Orange Soft Wash Website

Built with Next.js and Sanity CMS

Built a custom website for Orange Soft Wash from scratch using Next.js and Sanity CMS instead of a slow generic template. Focused on instant page loading, easy content edits, and ranking high in local search results.

Clean, fast loading site optimized for mobile phones
Simple dashboard in Sanity to update text, photos, and services
Clear layouts that help local visitors request an estimate quickly

Branded Organic Search Dominance with Indexed SitelinksGoogle Business Profile Knowledge Panel PlacementSpotless 5.0 Star Rating Across 40 Verified Google Reviews

1/2

Orange Soft Wash custom website build hero section featuring service navigation, estimate CTA button, and trust badges

Next.js Production BuildSub-0.8s LCP • Semantic HTML

#1 SERP

Indexed Sitelinks

5.0 ★

40 Google Reviews

Verified

Knowledge Panel

03/Technical Local SEO

May 2023 — Present

Local SEO Infrastructure

16 Central Ohio Cities Ranked with Zero Ad Spend

Engineered a programmatic localized search architecture across 16 Central Ohio municipalities, capturing top Google Map Pack placements and driving 100% of peak season inbound leads without paid advertising.

Ranked across 16 Central Ohio cities with zero paid advertising
Captured Top 3 Google Map Pack placements for high-intent searches
Drives 100% of peak season inbound leads from organic search

Google Search Console performance dashboard showing 3-month growth in search impressions and clicks across Central Ohio

GSC Performance Dashboard100% Organic

Target Cities Covered

Top 3

Map Pack Rankings

100%

Organic Inbound Leads

04/Print and Local Marketing

2023 — Present

Physical Marketing Materials

Yard Signs, Flyers, Uniforms, and Cards

Created all the real world marketing materials for Orange Soft Wash to build trust and brand recognition across neighborhoods. Designed high visibility yard signs placed on busy roads and customer lawns, company work shirts, professional business cards, and printed flyers distributed by hand to over 2,000 local homes.

Hand delivered promotional flyers to more than 2,000 local houses
Designed clear yard signs and work shirts featuring trust badges and contact info
Kept branding, colors, and logos completely consistent across print and digital touchpoints

1/3

Orange Soft Wash high visibility yard sign design with service menu, phone number, and trust badges

Orange Soft Wash professional business card and digital email signature branding for Dylan Daly

High-Visibility Yard SignsLawn & Road Placement

2,000+

Flyers Delivered

100%

In House Design

Consistent

Brand Recognition